Engagement campaign
122,188
2-second continuous video plays
- Cost per play
- ৳0.02
- Amount spent
- ৳2,791.55
Meta Ads Specialist · Sylhet, Bangladesh
Facebook and Instagram ads built to bring customers.
I plan, launch and report on Meta ad campaigns for businesses that want sales and enquiries. Tracking is set up first, so you can see exactly where your ad spend goes.
Case study
Eid ul Adha campaigns, May 2026
Two campaigns I ran for one client, from 1 to 31 May 2026. One built reach and video views, the other drove shoppers to add products to their cart. The client's name is withheld.
Sales campaign
55
Website adds to cart
- Cost per add to cart
- ৳97.42
- Daily budget
- ৳1,230.00
- Amount spent
- ৳5,357.85
৳8,149.40
total spent across both campaigns
Engagement ৳2,791.55 · 34.3%
Sales ৳5,357.85 · 65.7%
Figures are taken directly from Meta Ads Manager for 1 to 31 May 2026. Results shown are the ones each campaign was set to optimise for.
Case study
Tester Pack sales campaign, Oct to Nov 2026
A sales campaign I ran for a perfume brand in Bangladesh, from 10 October to 8 November 2026. The goal was to win new customers with a low-priced Tester Pack, so they later buy the main pack. I judged success by cost per purchase. The client's name is withheld.
Best ad set (P2)
40
Tester Pack purchases
- Cost per purchase
- ৳143.06
- Daily budget
- ৳200.00
- Amount spent
- ৳5,722.44
New images test (P4)
9
Tester Pack purchases
- Cost per purchase
- ৳221.03
- Daily budget
- ৳250.00
- Amount spent
- ৳1,989.29
৳11,029.70
total spent across 6 ad sets on Facebook and Instagram
P2 ৳5,722.44 · 51.9%
P4 ৳1,989.29 · 18.0%
Other four ad sets ৳3,317.97 · 30.1%
What I changed: P2 reached an audience that bought well, at ৳143.06 per purchase. To make sales come in faster, I launched P4 with new images. It cost more per purchase (৳221.03, about 54% higher), so I kept P2 as the benchmark for future tests.
Figures are taken directly from Meta Ads Manager for 10 October to 8 November 2026. Results shown are Tester Pack purchases, the result each ad set was set to optimise for.
Services
What I do
From the first tracking event to the monthly report.
- Pixel and event setupMeta Pixel and conversion events installed and tested, so results are counted correctly.
- Sales campaignsCampaigns aimed at adds to cart, purchases and messages, with budgets matched to the goal.
- RetargetingAudiences of people who watched, visited or added to cart, brought back with a clear next step.
- Engagement and videoLow-cost video and page campaigns that build an audience to sell to later.
- KPI reportingClear reports on spend, cost per result and what to scale, pause or change next.
About
I build campaigns around one question: what action should this ad produce, and how will we measure it?
I am a Meta ads specialist based in Sylhet, Bangladesh. I also work in sales every day, so I look at ads the way a business owner does: by what comes back for the money spent.
Experience
Sales Manager, Mon Monsum Dimer Arot
MARCH 2022 TO PRESENT
Egg wholesale and retail business. Day-to-day sales and customer handling.
Contact
Let's talk about your ads
Send a message with your business, your goal and your monthly ad budget, and I will reply with how I would start.